Educate international visitors from Mexico and Canada about changes in entry procedures for increased border security while positioning US as a welcoming nation to legitimate travel and trade.
Provided consulting and border insights to US Department of Homeland Security officials. Conducted binational campaigns on both Southern and Northern borders and deep into Mexico. Targeted consumers, media, influencers on both sides of border via advertising, collateral, media relations, community and influencer outreach.
Helped turn the tide of opposition to US-VISIT biometrics program along Southern border. Enabled informed compliance of over 90%.