WORK
Valero Energy
Objective:
Position Valero Energy as a multiculturally welcoming company.
Solution:
Developed in-culture creative for Hispanic retail radio. Consulted on private label product naming. Conducted focus group testing of Javalero-brand coffee, coffee bar designs, and in-store grill brands.
Results:
Have helped fuel Valero's continued growth as one of the nation’s leading chains of gas stations and convenience stores.
