• Increase the number of tourists to the City of Laredo
  
• Develop a campaign targeted at a diverse audience: history enthusiasts, hunters, birders, tourists, etc.
  
• Develop two separate campaigns, one to target the US Consumer and the other to target the Latin American consumer
  

Solutions

• Developed a campaign focused on colors showcasing the diverse aspects of the City of Laredo
  
• Worked closely with community and municipal organizations to ensure that the campaign met their needs
  
• Developed two distinct campaigns: one for the US market, the other for the Latin American Market
  
• Focused the US market campaign on the rich culture and diverse attractions of Laredo by using a bilingual approach and culturally themed imagery in the marketing components
  
• Focused the Latin American market campaign on the value of Laredo as a shopping destination, investment area and vacation spot
  

Results

• Inquires have increased by 495%
  
• Hotel/Motel tax revenue have doubled
  
• Visits to the Information Center have increased by 30%
  
• Laredo now boasts the highest occupancy rates in Texas