1. We are the only agency in the nation devoted exclusively to public sector, non-profit and socially conscientious marketing for multicultural audiences. As such we've developed proprietary tools and techniques that will work to your advantage.
2. We work towards enduring behavior change by understanding and triggering the motivations of diverse audiences while establishing personal, multifaceted relationships between our clients, their brands and the people we're trying to reach.
3. Our philosophy is to educate, uplift, enlighten and inspire people to action.
4. We believe Latinos, African-Americans, Asian-Americans, Native Americans and all minority groups deserve to be spoken to in a way that means something to them, personally, individually and as communities.
5. We believe that the multicultural tapestry of our society is redefining the mainstream and that intelligent and responsive General Market Communications is – in essence – Multicultural Marketing.