Social marketing encompasses the application of integrated communications to achieve specific behavioral goals for a social good. The major point of differentiation between social marketing and traditional commercial marketing is that social marketing is not driven by profitability goals but rather social benefit goals.
One of Interlex’s areas of specialization is social marketing. Social marketing in its purest form is typically undertaken by public sector and non-profit organizations. These have been the mainstay of Interlex’s client base over the years. Our social marketing focus has always been to help transform public policy into social action.
An important evolution in social marketing that Interlex has been a part of is the application of measurement methods and principles from the private sector marketing world. Given limited public funds and the need to justify long-term investment in social marketing research and measurement has become increasingly important. As an expert in social marketing, Interlex is committed to not only doing what’s “good” but doing it right.
A pioneer and leader in social marketing, Interlex draws on its expertise and resources as a full-service advertising agency with a background in cause-related marketing, corporate social marketing, advocacy marketing and issues marketing in developing social marketing campaigns that advance important social causes.
Social marketing is an important and growing sphere, particularly within certain fields Interlex is renowned for mastering, including: public health communications and multicultural communications.
In this arena, Interlex has developed social marketing campaigns for clients including the American Cancer Society, the State health departments of Delaware, Michigan, Texas and Wisconsin, the Texas Commission on Environmental Quality, Texas Department of Transportation, USDA, and US Department of Homeland Security.
Social marketing is often targeted disproportionately at multicultural populations facing unique challenges which require behavior change in order to eliminate health disparities, educational attainment gaps, and income disparities. In that respect, Interlex’s proven prowess in multicultural communications is an essential element of our success and thought leadership in the area of social marketing.
One of the areas in which Interlex most often enjoys the opportunity to engage in social marketing is that of public health communications. For the State of Texas, Interlex’s public health communications work has encompassed all of the disciplines found within our full-service advertising agency, including advocacy marketing, corporate social marketing, public relations and branding strategy.
One of our proprietary techniques – developed specifically for social marketing – is Branding Behavior™. Utilizing this technique we have branded behavior change leading to desired public health outcomes: such as smoking cessation and prevention, breastfeeding, and infant immunizations.
Our work in social marketing has yielded measurable results detailed in the Case Studies featured in the Work section of our site.
Featured Article:
Spread Your Message to Diverse Audiences Successfully with Interlex’s Social Marketing Expertise
[Posted on November 21]
Since the fastest growing demographic in America is that of minorities, it’s important to make sure that your organization’s specific message is able to resonate with all people, no matter their racial or ethnic backgrounds, and with Interlex, your message is sure to be heard successfully by all groups, minority and non-minority. Interlex is an experienced agency which specializes in providing full marketing services including social marketing for the public sector, non-profit organizations, and organizations that need to spread their socially conscious message to multicultural audiences.
Interlex is always dedicated to helping engender a more positive environment in which diversity is used as a common strength rather than a way to divide. Interlex strives to create a better tomorrow through successful social marketing techniques which will be able to effectively convey your particular brand, product, service, message, or social cause to diverse audiences in a unique and meaningful way. Interlex is one of the top 20 Hispanic ad agencies in America, and being Hispanic-owned gives us a competitive advantage for delivering your message to groups that have not been targeted effectively in the past.
Approach is key in marketing, and with Interlex’s services, you will be utilizing successful social marketing approaches which can employ specific and culturally-relevant branding strategies. These branding strategies can include cause-related marketing, whereby corporate clients will be able to form strong and successful partnerships with non-profit organizations in order to promote products and services while also advancing socially and culturally important causes. Interlex continues to be a leader in the field of cause-related marketing, and as such, will be able to align the goals of both for-profit and non-profit organizations in a successful and mutually-beneficial way.
Interlex is a results-oriented agency consisting of a professional, talented, and creative team of marketers, writers, artists, and designers. Our team adheres to providing nothing but high quality services which can include all forms of social marketing and advertising. Whether your organization is interested in traditional advertising, grassroots campaigns, public relations, digital media campaigns or social media campaigns, Interlex will be sure to deliver your specific message with nothing less than excellent results. In fact, if you browse through our website, you will be able to view a sample of our successful campaigns for various partners along with a wealth of information about the specifics of our high quality services, and if you have any questions, please feel free to contact us directly.
