Techniques & Tools

While in many ways, we are more alike than we are different, one of the cornerstones of effective multicultural marketing is the acknowledgement that diverse groups are in fact differentiated in behavior due to their cultural backgrounds. At times differences can be pronounced. At times they can be subtly nuanced. Understanding the degrees of diversity and leveraging these to craft the most effective and compelling messaging are the keys to success. Over the years we have honed our craft, perfecting an arsenal of proprietary techniques which we apply rigorously – and to great effect – on behalf of our clients and the audiences they serve. These include:

• • PÚBLICO Behavior Modification Model™


• • MARCA Brand Bonding System™


• • Multiculturally Adaptable Programs™ (MAPs)


• • Multicultural Transcreation


• • Simultaneous Development of Distinct Campaigns


• • Health Education Distribution Alliance (HEDA)™


• • Hispanic Family Coalition


• • Youth Volunteer Corps


• • Latino Public Service Broadcast Network™

For more information on our proprietary techniques, please contact us personally.