All of our campaigns are based on a mix of quantitative and qualitative research. Benchmarks are set and agreed upon with our clients. Campaign results are measured against goals based on a mutually determined timeline. Our research capabilities include study development, questionnaire writing, phone, mail and on-line surveying, focus groups, and one-on-one in-context interviews. In an optimum scenario, we apply a range of research tools to arrive at a comprehensive and scientifically accurate view of our audience.
Our internal Strategic Development Process builds upon available research through a series of interactive strategy sessions, both internal and with the client. Depending on client needs, strategic development sessions with stakeholders and constituents can be held as well, adding value to the process while generating buy-in. In the end, our Strategic Development Process ensures that the strategies, tactics and measures generated to move a campaign forward relate directly back to our client organization's vision, mission and objectives in a quantifiable and actionable way.