Interlex is a full-service advertising agencyfeaturing a fully integrated public relations practice. Key to our work as the nation’s only multicultural marketing firm specializing in advocacy marketing, social marketing, cause-related marketing, corporate social marketing, and issues marketing is our PR department’s unique capacity to execute impactful and cost effective public relations online.
Integrated into our full-service advertising agency, Interlex draws on the strength of a powerful public relations department. Our PR department offers our clients media relations, development of non-profit partnerships, grassroots outreach, influencer and government relations, media trainings and public relations online.
Our public relations services form an integral element within the comprehensive campaigns we develop and execute for our clients, bringing added legitimacy and credibility to our messaging, allowing for depth and detail of information to be conveyed, and positioning key spokespeople from our client organizations to provide leadership for their audiences. Our PR team is experienced at developing and pitching stories, holding media roundtables, editorial boards, generating and distributing press releases, video news releases, media kits, media advisories, and press conferences. We have also had great success developing promotions for value added exposure. And, of course, we use the latest technology and software to generate maximum response and track advertising equivalency value of the coverage generated for our clients. We also have encouraged all of our clients to evolve their public relations online.
At the heart of our agency’s success in delivering public relations online is our integrated digital media capacity. A team specially committed to public relations online optimizes how brands live and grow in the digital space, empowering us to deliver public relations online with maximum effectiveness. Through a digitally focused team, our public relations online integrate the disciplines of branding strategy, design, search engine optimization, paid media, earned media, social media, viral marketing, blogger relations, online media relations, research and measurement. In developing our clients’ plans for public relations online, we study how distinct audiences use digital media to create strategies that prioritize and maximize the use of available and emerging tools in this universe, engineering and managing not only our clients’ online presence but also their coherent use of mobile technologies and social media, which we consider extended avenues for public relations online. We also ensure that all other client media efforts are brought in alignment with the digital strategy and public relations online, driving maximum qualified traffic to our client’s digital properties and tracking public relations online performance against objectives and conversion goals.
Our public relations online experience ranges from branding, marketing, news/commentary and social networking sites to non-profit fundraising and for-profit secure transactional sites in alignment with causes and our social mission.
To further our ability to deliver public relations online, Interlex developed and launched an in-house digital media and entertainment production division to ensure that all of our campaigns make maximum use of emerging digital media, technologies and related consumer behavioral patterns in implementing our clients’ branding strategy and achieving their goals. Our in-house digital media and entertainment division also includes a broadcast production facility and production team counting on the latest and greatest digital filming, animation and editing equipment, all of which can be used to maximize the impact of public relations online via viral video and audio as well as custom branded applications.
Our full-service advertising agency currently serves a number of blue chip clients which utilize our public relations online.
Our award-winning work delivering not only the gamut of communications but also public relations online has yielded measurable results detailed in the Case Studies featured in the Work section of our site.
