Interlex is a full-service advertising agencyfeaturing a fully integrated public relations practice. Key to our work as the nation’s only multicultural marketing firm specializing in advocacy marketing, social marketing, cause-related marketing, corporate social marketing, and issues marketing is our PR department’s unique capacity to execute impactful and cost effective public relations online.
Integrated into our full-service advertising agency, Interlex draws on the strength of a powerful public relations department. Our PR department offers our clients media relations, development of non-profit partnerships, grassroots outreach, influencer and government relations, media trainings and public relations online.
Our public relations services form an integral element within the comprehensive campaigns we develop and execute for our clients, bringing added legitimacy and credibility to our messaging, allowing for depth and detail of information to be conveyed, and positioning key spokespeople from our client organizations to provide leadership for their audiences. Our PR team is experienced at developing and pitching stories, holding media roundtables, editorial boards, generating and distributing press releases, video news releases, media kits, media advisories, and press conferences. We have also had great success developing promotions for value added exposure. And, of course, we use the latest technology and software to generate maximum response and track advertising equivalency value of the coverage generated for our clients. We also have encouraged all of our clients to evolve their public relations online.
At the heart of our agency’s success in delivering public relations online is our integrated digital media capacity. A team specially committed to public relations online optimizes how brands live and grow in the digital space, empowering us to deliver public relations online with maximum effectiveness. Through a digitally focused team, our public relations online integrate the disciplines of branding strategy, design, search engine optimization, paid media, earned media, social media, viral marketing, blogger relations, online media relations, research and measurement. In developing our clients’ plans for public relations online, we study how distinct audiences use digital media to create strategies that prioritize and maximize the use of available and emerging tools in this universe, engineering and managing not only our clients’ online presence but also their coherent use of mobile technologies and social media, which we consider extended avenues for public relations online. We also ensure that all other client media efforts are brought in alignment with the digital strategy and public relations online, driving maximum qualified traffic to our client’s digital properties and tracking public relations online performance against objectives and conversion goals.
Our public relations online experience ranges from branding, marketing, news/commentary and social networking sites to non-profit fundraising and for-profit secure transactional sites in alignment with causes and our social mission.
To further our ability to deliver public relations online, Interlex developed and launched an in-house digital media and entertainment production division to ensure that all of our campaigns make maximum use of emerging digital media, technologies and related consumer behavioral patterns in implementing our clients’ branding strategy and achieving their goals. Our in-house digital media and entertainment division also includes a broadcast production facility and production team counting on the latest and greatest digital filming, animation and editing equipment, all of which can be used to maximize the impact of public relations online via viral video and audio as well as custom branded applications.
Our full-service advertising agency currently serves a number of blue chip clients which utilize our public relations online.
Our award-winning work delivering not only the gamut of communications but also public relations online has yielded measurable results detailed in the Case Studies featured in the Work section of our site.
Featured Article:
A Savvy Public Relations Online Campaign is Essential to an Effective Marketing Strategy
[Posted on March 14]
It’s astounding that just one generation ago, what came to be known as the World Wide Web was still in its infancy. Now, this immense and truly global network has allowed society and business to grow and prosper like never before, and to benefit from this growth, businesses must not only have an online paid media strategy but must also create public relations online strategies to promote their products and services.
As audiences diversify their consumption of communications vehicles, integrating a public relations online strategy into an overarching marketing strategy is key to remaining competitive. Reaching target audiences online is almost mandatory in today’s global marketplace. A business that has not positioned itself to effectively execute public relations online should assess its business and marketing goals and the potential benefit from public relations online. Establishing an effective online presence with PR can be challenging, especially if your existing PR team is trained in traditional PR. Leapfrogging the learning curve and training can be done by hiring new staff, or seeking a full-service advertising firm that specializes in using a public relations online strategy to accomplish its clients’ goals.
Interlex has assisted a number of both public and private organizations with successfully designing, implementing, and executing their specific online PR strategies. Interlex’s capabilities range from creating an online presence with social media vehicles to generating and distributing video news releases, press releases, and press conferences. These are just a sample of the efforts that Interlex can successfully implement to drive an effective public relations campaign, but when all of the online public relations pieces come together, they can form a very powerful and compelling campaign which will resonate very strongly with the target audience.
As digital media evolves, so will your public relations online campaign. However, a full-service advertising agency such as Interlex will always be in tune to the rapidly changing online media environment, and thus will have the ability to adapt your organization’s specific online public relations operations accordingly. If you would like to learn more about implementing a successful online PR campaign, please browse through the rest of our website or contact Interlex directly.
