Public Health Communications

Public health communications is a key area of expertise at Interlex. In many ways, it is the arena where all of Interlex’s finest attributes and abilities come perfectly together to help clients meet important goals while advancing the well-being of humanity.

Interlex’s unique mission –  to help our clients make a positive impact on the lives of diverse audiences – is in complete alignment with the objectives of our public health communications clients. Our in-depth understanding of public policy, and our commitment to transforming public policy initiatives into social action through behavior change are crucial to the success of our public health communications client partnerships and campaigns.

Prior to commencing our public health communications work in 2002, Interlex cut its teeth in the field of health care as an agency of record for numerous hospitals and health care corporations, including Columbia/HCA and the Adventist Health System. In 2002, Interlex embarked on what has become a stellar career in public health communications with its selection as an agency of record for the Texas Department of Health. For the State of Texas, Interlex’s public health communications work has encompassed all of the disciplines found within our full-service advertising agency, including advocacy marketing, social marketing, public relations and branding strategy. One of our proprietary techniques – developed specifically for public health communications – is Branding Behavior™ Utilizing this technique we have branded behavior change leading to desired public health outcomes: such as smoking cessation and prevention, breastfeeding, and infant immunizations. Aside from numerous awards for our public health communications campaigns, all of our work has yielded measurable results detailed in the Case Studies featured in the Work section of our site. In 2009, our excellence in public health communications was recognized by the Centers for Disease Control, which declared Texas the “Most Improved State in the Nation” for its increase in infant immunization rates from 2003 to 2008, a direct result of the “Vaccines: Build Your Child’s Health” campaign developed and implemented by Interlex. The branding strategy positioned infant immunizations as a key step in raising a healthy child, contributing to an increase in the infant immunization rate from 69% to over 80%.

Given the large reliance of multicultural communities on public health programs, much of our public health communications work involves multicultural communications, minority outreach and non-profit partnerships.

Beyond Texas, our public health communications expertise has continued to grow nationally for clients including American Cancer Society, Care Improvement Plus (a Medicare Advantage Special Needs Plan), the USDA WIC Program, and the State health departments of Delaware, Michigan and Wisconsin. Internationally, our public health communications expertise is being put to work by the Pan American Development Foundation, for whom we perform branding strategy, advocacy marketing, cause-related marketing, corporate social marketing and Public Relations Online.