Objective:

Grow Hispanic room nights for value-oriented hospitality brands.

Solution:

Transcreated General Market approach to resonate with Hispanic audiences. Provide General and Hispanic Market radio creative for Super 8 Motels, Hispanic Market radio and print creative for Days Inn Hotels, and multimedia advertising, media buying and grassroots outreach for Travelodge. Created Spanish-language positioning statements for all three brands and have created a Hispanic persona for Travelodge’s mascot to better resonate with target audiences.

Results:

Exceeded expectations, generating over 20% brand lift in the Hispanic space.