Objective:

Increase infant immunization rate.

Solution:

General Market, Hispanic & African Market campaigns targeting women with young children. Branded vaccines in general as building blocks to children’s health. Multimedia effort from 2003 to today.

Results:

Due to the campaign’s unique focus on all three demographics, the Texas Health Commissioner commended Interlex for “[the] development of a new statewide immunization campaign that in particular looks at the distinct cultures of each target audience.” Furthermore, in 2009 Texas was named the most improved state in childhood immunizations by the U.S. Centers for Disease Control and Prevention. Texas increased 13.5 percentage points in childhood immunizations coverage rates from 2004 to 2008, based on National Immunization Survey data of children 19 through 35 months of age.