Objective:

Create and launch a new brand for free cell phone service for low-income households, revitalizing the FCC-funded Lifeline program.

Solution:

Interlex created and introduced the SafeLink Wireless brand. The campaign included a major General Market media buy using TV, Radio, Outdoor, Transit, Online, and Non-Traditional Media. The agency handled creation and placement of all media in an integrated manner, also implementing public relations and partnership development.

Results:

Consistently reaching customer goals for enrollments and ROI. Campaign credited by media for helping to revolutionize social services and bring new life to a long-standing federal assistance program.