Objective:

Brand retail electricity provider with Spanish-language name to appeal to General Market consumers and help grow customer base from 10,000 to 20,000 customers in first year.

Solution:

Branded Amigo Energy via use of a Black Lab mascot named “Amigo,” man’s best friend. The bilingual, bicultural approach bridged the culture gap and captured the imagination of consumers via heavy Outdoor, Print and Radio advertising.

Results:

Increased direct response by triple digits. Helped grow customer base from 10,000 to 30,000 customers in less than a year.