Objective:

Position ACS as a go-to resources for health information within the Hispanic community while education on keys to cancer prevention and early detection.

Solution:

Developed in-culture, in-language campaign reflecting the lifestyle affinities of the target segment. Within this relevant context, delivered education around the pillars of healthy eating, an active lifestyle, frequent doctor visits, and not smoking.

Results:

Hispanic brand awareness of the ACS increased. Spanish-language calls to Quitline increased. Interlex became a national agency partner to ACS.