The development of non-profit partnerships is one of the key disciplines within Interlex’s Public Relations department. Non-profit partnerships are a critical element within our integrated advocacy marketing, cause-related marketing and corporate social marketing endeavors.
On behalf of our socially conscientious corporate clients who embark on these types of campaigns, Interlex develops and executes strategies for non-profit partnerships that will contribute to our clients’ overall branding strategy and measurable business objectives.
Within our process of developing non-profit partnerships, we identify the most appropriate partners for our clients, engage them, educate them about the issues or products that our client is focused on delivering to their shared target audience, and provide a vehicle for non-profit partnerships to enable the delivery of our client’s messages and services to the non-profit partners’ constituencies.
Our Public Relations Online department includes a partnership development practice devoted specifically to forging robust and sustainable non-profit partnerships for the execution of successful and enduring advocacy marketing, cause-related marketing and corporate social marketing campaigns which often times include traditional media relations and public relations online. The same skill set employed on behalf of corporate clients to develop non-profit partnerships is also offered to our non-profit and public sector clients when they are in search of the right mix of corporate partners to help meet a social marketing need.
Non-profit partnerships are an important and growing sphere within social marketing and advocacy marketing. As government funding for non-profit organizations decreases and the ability of an economically challenged population to make charitable contributions is also pinched, increased activity in corporate social marketing and cause-related marketing reflects the growing importance of good corporate citizenry to social progress. In this environment, non-profit organizations are extremely receptive to non-profit partnerships with well-intentioned corporations devoted to delivering valuable information and services to their constituencies.
Non-profit partnerships are also an important strategy within multicultural marketing. Conscientious corporations driven by a desire to connect with growing multicultural communities in an emotionally compelling and culturally relevant manner have often invigorated their minority outreach efforts with cultural authenticity and grassroots traction via non-profit partnerships that reinforce their branding strategy while connecting them with multicultural communities in a personal way on familiar and comfortable ground. Interlex has combined its expertise in multicultural communications with its specialization in corporate social marketing consistently over the years to develop groundbreaking and highly productive non-profit partnerships. As an advocate for minority issues, agency CEO Rudy Ruiz believes that one of the key ways to help address glaring disparities within minority communities in the areas of health, education and income is the strategic combination of corporate social marketing, non-profit partnerships and advocacy marketing. To that end, Interlex works with clients to develop non-profit partnerships that help educate and empower multicultural communities through relevant minority outreach while building our clients’ brands and business.
Interlex has developed and executed non-profit partnerships for clients including American Cancer Society, American Express, Care Improvement Plus, Pan American Development Foundation, Special Olympics, TracFone and Western Union.
Our work in the development of non-profit partnerships has yielded measurable results detailed in the Case Studies featured in the Work section of our site.
