At Interlex, issues marketing encompasses the application of integrated communications to inform and shape public opinion on specific issues and mobilize support behind particular positions on behalf of our clients.
As a full-service advertising agency, we offer our issues marketing clients a fully integrated and comprehensive range of communications services. From market and consumer research and the development of our clients’ issues marketing branding strategy to the implementation and measurement of comprehensive issues marketing campaigns, our full-service advertising agency provides our clients with a holistic approach wrapped up in one single point of contact.
Unique among issues marketing agencies, Interlex offers our clients the resources of our full-service advertising agency, performing market research, branding strategy, creative development and execution, production of all media, media planning and placement, media monitoring and reporting, and measurement.
Integrated into our full-service advertising agency, Interlex draws on the strength of a powerful public relations department in conducting issues marketing. Our PR department offers our issues marketing clients media relations, development of non-profit partnerships, grassroots outreach, influencer and government relations, media trainings and Public Relations Online.
The way Interlex approaches issues marketing is that we view it as strategy to advocate for positive social change on behalf of clients whose policy positions and principles we can firmly believe in and represent wholeheartedly. Most of our issues marketing work centers around issues like social services, economic development, public health, the environment, education, and civil and human rights.
One of the unique aspects of Interlex is that we are the nation’s only general market agency with an integrated multicultural communications capacity devoted exclusively to issues marketing, social marketing, advocacy marketing, issues marketing, cause-related marketing and corporate social marketing campaigns. Given the often disproportionate impact of issues marketing on multicultural communities, our integrated general market and multicultural marketing capabilities are uniquely appealing to our issues marketing clients.
Our issues marketing work typically overlaps with our commitment to advocacy marketing. Thus, Interlex typically finds itself on the side of forces advocating for policy changes that will make a positive impact on traditionally underserved communities and multicultural communities.
Interlex has developed issues marketing campaigns for clients including the American Cancer Society, National Education Association, Pan American Development Foundation, and TracFone on issues ranging from smoking ordinances, public school funding and education reform, international human rights violations, and social services for low-income families.
Our work in issues marketing has yielded measurable results detailed in the Case Studies featured in the Work section of our site.
Featured Article:
Spread Your Message in a Meaningful Way with Issues Marketing
[Posted on January 3]
In the challenging world of marketing, Interlex has the integrity and vision to commit its resources for both helping its clients succeed while also building important bridges between diverse cultures. With Interlex and its innovative issues marketing service, your organization will be able to climb ahead of the competition while also garnering a large amount of goodwill from your target audience.
Through issues marketing, Interlex is able to help organizations as well as minority communities in a way that is win-win and beneficial to both groups. The vehicle to deliver issues marketing oftentimes is a non-profit organization. Partnering with a non-profit organization allows you to effectively communicate your specific products or services while at the same time further an important multicultural social cause. It is becoming increasingly apparent that this type of advocacy marketing is invaluable as a very effective method for reaching multicultural communities. With this strategy, your organization will be able to successfully market in a way that means something to the target audience, and in a way which is certain to raise your organization’s image within multicultural communities. This also translates directly into increased sales and exposure for your organization and message.
Interlex has worked with a wide range of organizations in various industries, public and private, large and small. Our experience and knowledge relating to effective and efficient issues marketing strategies allow us conduct a successful campaign to satisfy your organization’s objectives. We are proud of our previous and continued successes and will work to achieve your organization’s goals while at the same time helping to create a healthier national community.
Issues marketing is an important area which Interlex is able to produce remarkable results; and, since we are a full service advertising agency, we are also able to successfully handle a wide array of other marketing and advertising functions in a cost-effective and professional manner. For more information about our services, simply browse through the rest of our website, and contact us directly if you’d like to speak with one of our representatives.
