Cause-Related Marketing

One of Interlex's areas of specialization is cause-related marketing. Cause-related marketing involves a cooperative effort between a "for profit" corporation and a non-profit organization for mutual benefit. Typically, the distinction between cause-related marketing and corporate social marketing is that cause-related marketing involves a transactional mechanism via which increased sales of the corporate partner's products or services directly generate corresponding financial contributions from the corporate partner to the non-profit partner. On the other hand, corporate social marketing typically involves a broad relationship in which the corporate partner provides contributions and support to the non-profit and receives recognition in support of its branding strategy without a direct tie to sales.

Advocacy Marketing

Advocacy marketing encompasses the application of integrated communications to achieve specific behavioral goals for a social good. It is a broad practice that can encompass and overlap with cause-related marketing, corporate social marketing, social marketing and issues marketing. The way Interlex approaches advocacy marketing is that we view it as strategy to advocate for positive social change, particularly on issues like public health, the environment, education, and civil rights.

Corporate Social Marketing

One of Interlex’s areas of specialization is corporate social marketing. Corporate social marketing involves corporate support for a behavior change or cause advocacy campaign without a direct tie to sales. Typically, corporate social marketing campaigns integrate subject-matter experts on the desired behavior change or cause via non-profit partnerships. And typically, the corporate partner provides funding to the non-profit partner while benefiting from the halo effect of association with the non-profit partner and its cause.

Multicultural Marketing

Our team has a long history of multicultural marketing by creating multicultural communications plans, conducting minority outreach and advocacy marketing to multicultural communities. Under the leadership of Rudy Ruiz, Interlex’s team of multicultural professionals have created and managed award-winning multicultural marketing campaigns for accounts ranging from public health communications to customized nonprofit partnerships – all with multicultural marketing best practices found at their core.

Current News...

Establish Market Presence Successfully with Cause Related Marketing

[Posted on February 14]

Establishing your presence in a new market can always be a challenging task, especially in the current economic environment. As consumers in certain market segments become disillusioned with big business, companies looking to enter these markets will have to find a way to engender trust in meaningful ways. There are methods to establish market presence in even the most challenging economic landscapes, and one of the most effective methods is cause related marketing.