A pioneer and leader in corporate social marketing, Interlex draws on its expertise and resources as a full-service advertising agency with a background in social marketing, advocacy marketing and issues marketing in developing corporate social marketing campaigns that advance important social causes while also aligning branding strategy of corporate partners. Our public relations department includes a partnership development practice devoted specifically to forging robust and sustainable non-profit partnerships for our corporate clients for the execution of successful and enduring corporate social marketing campaigns.
Corporate social marketing is an important and growing sphere, particularly within certain fields Interlex is renowned for mastering, including: public health communications and multicultural communications. As government funding for non-profit organizations decreases and the ability of an economically challenged population to make charitable contributions is also pinched, corporate social marketing is a reflection of the growing importance of good corporate citizenry to social progress.
In this arena, Interlex has developed corporate social marketing campaigns for clients including American Express, Pan American Development Foundation, Special Olympics, and Western Union.
Corporate social marketing is also an important strategy within multicultural communications. Conscientious corporations driven by a desire to connect with growing multicultural communities in an emotionally compelling and culturally relevant manner have often focused their minority outreach efforts on corporate social marketing campaigns that reinforce their branding strategy. Interlex has combined its expertise in multicultural communications with its specialization in corporate social marketing consistently over the years. As an advocate for minority issues, agency CEO Rudy Ruiz believes that one of the key ways to help address glaring disparities within minority communities in the areas of health, education and income is the strategic combination of corporate social marketing and advocacy marketing. To that end, Interlex works with corporations such as American Express and Western Union to develop corporate social marketing campaigns that help educate and empower multicultural communities through relevant minority outreach while building our clients’ brands and business at the same time.
In the international arena, corporate social marketing is also of growing importance as corporations evolve their branding strategy to capitalize on the rise of globalism and transnational consumerism. One of Interlex’s clients in this regard is the Pan American Development Foundation, for whom Interlex serves as full-service advertising agency of record. For the Pan American Development Foundation, Interlex has developed corporate social marketing campaigns that integrate advocacy marketing, public relations online and non-profit partnerships while implementing unique branding strategy that aligns our hemispheric non-profit client with global corporate brands such as MTV, VH1, Royal Caribbean, Bacardi and Chevron.
Our work in corporate social marketing has yielded measurable results detailed in the Case Studies featured in the Work section of our site.
Featured Article:
Elevate Your Message Successfully via Corporate Social Marketing Initiatives
[Posted on December 5]
In these uncertain economic times, businesses and organizations who choose not to adapt their marketing in step with the changing economic and social landscape will simply not be able to reach their full potential. That’s why it’s critical that your organization begins to take the necessary steps to adapt your marketing appropriately to both economic and social changes by applying various proven marketing approaches, one of the most effective being corporate social marketing.
With a corporate social marketing initiative, your organization elevate and humanize its message, and not only have the chance to better-capture the attention of your target market, but also increase the legitimacy of your organization’s name or brand with often cynical target audiences. This approach offers a range of benefits, and will have the potential to not only improve the bottom line for your organization, but also have a positive impact on society. With this approach, your organization will have the opportunity to partner with a non-profit organization with the goal of promoting a behavioral change to improve the wellbeing of a target community, and at the same time allow you to engender goodwill within the target community for your brand and organization’s public image. This approach has been proven to work, and thanks to Interlex, a range of organizations, both public and private have been able to better-promote their specific message while promoting positive behavioral change.
With Interlex’s stewardship of your corporate social marketing efforts, your organization will have a better chance at navigating through these changing times with great success. Interlex was founded on a positive philosophy which saw the potential for non-profit and for-profit organizations to form mutually-beneficial partnerships. The goals of for-profit and non-profit organizations at times may be different, but they can meet when the greatest social need intersects with the greatest business need and when they do, they have the potential to not only drive the bottom line but also make life a little better for your target community.
Reach your audience more effectively by utilizing a corporate social marketing approach. In order to get started, simply browse through the Interlex website where you will be able to discover a wealth of information regarding Interlex as well as the many cost-effective benefits that you’ll receive with our agency. You will also be able to read through various case studies which prove that working with us will be to your advantage, so be sure to position yourself for success while also helping to build a more positive future for everyone else. Call or email Interlex with any questions, or to get started on a successful campaign.
