One of the unique aspects of Interlex is that as the nation’s only multicultural communications agency devoted exclusively to advocacy marketing and its related disciplines, we harness a unique passion for advocacy marketing on behalf of multicultural communities, often pioneering their appropriate inclusion within broader social marketing, issues marketing, cause-related marketing and corporate social marketing campaigns.
Advocacy marketing in its purest form is typically undertaken by public sector and non-profit organizations. These have been the mainstay of Interlex’s client base over the years. Our advocacy marketing focus has always been to help transform public policy into social action. In its application to multicultural marketing, Interlex has achieved many “firsts” in terms of ensuring inclusion of multicultural communities in social marketing campaigns. For example, Interlex advocacy marketing campaigns include some of the nation’s first-ever efforts in: multicultural infant immunizations, Spanish-language water conservation and water quality, in-language/in-culture Hispanic smoking cessation and prevention, and in-culture African American breastfeeding.
It is Interlex’s belief that some communities and groups require more advocacy than others. And we are one of the few agencies bold enough and passionate enough in our commitment to fight for that belief.
An important evolution in advocacy marketing that Interlex has been a part of is the application of measurement methods and principles from the private sector marketing world. Given limited public funds and the need to justify long-term investment in advocacy marketing research and measurement has become increasingly important. As an expert in advocacy marketing, Interlex is committed to not only doing what’s “good” but doing it right.
A pioneer and leader in advocacy marketing, Interlex draws on its expertise and resources as a full-service advertising agency with a background in cause-related marketing, corporate social marketing, social marketing and issues marketing in developing advocacy marketing campaigns that advance important social causes.
Our advocacy marketing efforts for public sector and non-profit clients benefit from our advocacy marketing experiences with private sector clients via cause-related marketing and corporate social marketing campaigns that qualify as advocacy marketing efforts, as we bring to bear learnings about measurement and best practices for maximizing return on investment.
Interlex has developed advocacy marketing campaigns for clients including the American Cancer Society, American Express, National Education Association, the State health departments of Delaware, Michigan, Texas and Wisconsin, the Texas Commission on Environmental Quality, Texas Department of Transportation, TracFone, USDA, and US Department of Homeland Security.
Our work in advocacy marketing has yielded measurable results detailed in the Case Studies featured in the Work section of our site.
Featured Article:
Improve Your Marketing Efforts with Successful Advocacy Marketing Strategies
[Posted on January 20]
Spread your message to diverse audiences successfully with an advocacy marketing strategy that works. For many marketers, successfully reaching a multicultural audience with your message means understanding how to approach these audiences in a manner that is positive and beneficial for their specific communities. Interlex has honed this approach through reaching out to the general market and numerous multicultural communities with public information and advocacy messages for more than 15 years.
Many organizations can benefit from incorporating an advocacy marketing strategy into their communications plans. When you partner with Interlex, your organization will have an experienced, results-driven and innovative multicultural marketing team supporting your advocacy marketing efforts. As your advocacy marketing partner, Interlex would identify and create a mutually beneficial relationship with a non-profit organization with the goal of promoting your message to your target community while supporting and advancing the efforts of an important community issue or cause. As markets diversify and become more cynical, humanizing your marketing approach could prove to be vital to both your marketing efforts, and ultimately, your organization’s business goals.
Interlex offers proven advocacy marketing services, and after reviewing your existing communications efforts and the competitive landscape could also create and execute an advocacy marketing strategy to meet your organization’s marketing objectives and business goals. Interlex is dedicated to providing its clients with nothing less than excellence, and high quality marketing solutions, and as your marketing agency, Interlex would deliver this level of work for your organization’s multicultural and advocacy marketing efforts.
Advocacy marketing offers a range of benefits not easily replicated elsewhere. Apart from being able to successfully transmit your message to a more diverse audience, your organization will also be able to benefit from the positive publicity resulting from this strategy. Visit our website to learn more about Interlex’s approach to these and other successful multicultural marketing strategies. You’ll also be able gain a wealth of information on our company, mission, philosophy, and work we have done for other clients. If you have any questions or would like to meet with our team, please contact Interlex directly by phone or email.
