Cause-Related Marketing

One of Interlex's areas of specialization is cause-related marketing. Cause-related marketing involves a cooperative effort between a "for profit" corporation and a non-profit organization for mutual benefit. Typically, the distinction between cause-related marketing and corporate social marketing is that cause-related marketing involves a transactional mechanism via which increased sales of the corporate partner's products or services directly generate corresponding financial contributions from the corporate partner to the non-profit partner. On the other hand, corporate social marketing typically involves a broad relationship in which the corporate partner provides contributions and support to the non-profit and receives recognition in support of its branding strategy without a direct tie to sales.

Advocacy Marketing

Advocacy marketing encompasses the application of integrated communications to achieve specific behavioral goals for a social good. It is a broad practice that can encompass and overlap with cause-related marketing, corporate social marketing, social marketing and issues marketing. The way Interlex approaches advocacy marketing is that we view it as strategy to advocate for positive social change, particularly on issues like public health, the environment, education, and civil rights.

Corporate Social Marketing

One of Interlex’s areas of specialization is corporate social marketing. Corporate social marketing involves corporate support for a behavior change or cause advocacy campaign without a direct tie to sales. Typically, corporate social marketing campaigns integrate subject-matter experts on the desired behavior change or cause via non-profit partnerships. And typically, the corporate partner provides funding to the non-profit partner while benefiting from the halo effect of association with the non-profit partner and its cause.

Multicultural Marketing

Our team has a long history of multicultural marketing by creating multicultural communications plans, conducting minority outreach and advocacy marketing to multicultural communities. Under the leadership of Rudy Ruiz, Interlex’s team of multicultural professionals have created and managed award-winning multicultural marketing campaigns for accounts ranging from public health communications to customized nonprofit partnerships – all with multicultural marketing best practices found at their core.

Current News...

Improve Your Marketing Efforts with Successful Advocacy Marketing Strategies

[Posted on January 20]

Spread your message to diverse audiences successfully with an advocacy marketing strategy that works. For many marketers, successfully reaching a multicultural audience with your message means understanding how to approach these audiences in a manner that is positive and beneficial for their specific communities. Interlex has honed this approach through reaching out to the general market and numerous multicultural communities with public information and advocacy messages for more than 15 years.